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Exterior of LUC Design Hobart

In Conversation with Lucy Given of LUC Design - Luxury Store in Hobart

Meet Lucy Given, Founder of LUC DESIGN

Based in Hobart, Tasmania, Lucy Given is the visionary behind LUC Design, a luxury concept store celebrated for its curated selection of fashion, homeware, art, and furniture. With awards including Retailer of the Year (Gift Guide Australia 2017, 2018), the Walter M Pegler Award for Visual Merchandising Excellence, and the Telstra Women in Business Award, Tasmania 2019, Lucy has cemented her reputation as a leader in luxury retail.  

What inspired you to start LUC Design? 

"I've lived in and explored many cities, and I've always been drawn to discovering unique, privately owned concept stores," Lucy shares. "That excitement of walking into a new store, wondering what you'll find, discovering new brands, and seeing how stock is presented is something I wanted to bring to Hobart."

Returning to Tasmania shortly after MONA opened, Lucy recognised a growing appetite for world class design. "Tasmania was ready to lead in art, food, wine, and design; retail excellence was the next frontier."

What do you enjoy most about having your store?

"The opportunity to be surrounded by beautiful objects every day," Lucy explains. "I love curating iconic design and presenting luxury items that reflect a sense of quiet sophistication. Our customers expect quality, thoughtful presentation, exceptional service, and consistent stock. This challenges me to constantly innovate."

How does your mantra, 'Buy Once, Buy Well,' influence your store?

Lucy's philosophy is rooted in quality over quantity. "It's not about expensive items; it's about choosing pieces that will stay relevant in your home or wardrobe for years. I aim to educate customers to make considered purchases, items that resonate and carry meaning."

She continues, "Following this approach, I shifted away from fleeting trends and began presenting products the way I would arrange my own home. Sharing the story behind each brand, letting customers touch, try, and experience items in store, has strengthened both our identity and sales."

What do you love most about KASMIRI?

"KASMIRI presents cashmere in the refined, elevated way it deserves. The feel, weight, and texture speak for themselves. Their sophisticated palette and unwavering commitment to quality align perfectly with our ethos of timeless, considered design."

Travel essentials you never leave without: 

I plan months ahead for every trip and travel light," Lucy says. "A compact leather crossbody bag, a KASMIRI cashmere wrap, and a pair of velvet slides are essential. Each piece is multifunctional, stylish, and practical."

Greatest adventure so far?

"Perhaps it's still ahead! I'm happiest in simple pleasures, sharing meals, walking on the beach, or exploring galleries and museums. My travels are more about inspiration than thrill seeking."  

Next travels?

Lucy looks forward to celebrating her 60th birthday in London, revisiting favourite haunts, dining well, and enjoying art and theatre. She'll also take a mini vacation to Sardinia, balancing adventure with comfort and style. 

 

 

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